Tim Cook said that in the last three months alone, the company has sold 26.9 million iPhones. She sold four times as much in a year.
We have already written a little about Apple today, talking about the company’s growth in China. Now it makes sense to say a few words about its earnings for the last quarter, which were announced during the Apple teleconference yesterday.
In the fourth quarter, Apple’s total revenue was $36 billion with a net profit of $8.2 billion. For comparison, exactly a year ago, the company’s revenue for the same period was $28.3 billion with revenue of $6.6 billion. 40% of the profit for the fourth quarter of this year fell on the American market. Recall that China accounted for 15%.
Also in July-September, Apple sold 44 million devices on the iOS platform: 26.9 million iPhones (58% more than in Q4 2011), 14 million iPads (an increase of 26%) and 3.1 million iPod touches. By the way, an astronomical number of iPhones were sold during the fiscal year – 125 million and 58 million iPads.
Given the company’s colossal revenues, the constant patent and manufacturing scandals associated with its name, as well as the fact that today any thing with a bitten apple on the back cover is the object of worship of many and many, it seems that Apple has finally taken over the title of “Evil Empire” from Microsoft.
In 1984, Ridley Scott shot a pictorial advertisement for the Macintosh operating system based on George Orwell’s dystopia “1984”: pale people in identical clothes watch “five minutes of anger”, a bright girl with a hammer comes running and breaks their screen. The message is clear: Apple’s new OS is a revolution that also brings diversity to the world.
Only now, almost thirty years later, it seems that the roles have changed somewhat, and Apple, which dominates the market, is not the revolutionary.