Today, on June 23, it became known about the conclusion of a deal between Electronic Arts and AT&T and WarnerMedia. We are talking about the purchase by “electronics” of the mobile studio Playdemic, the developer of the box office hit Golf Clash. The value of the transaction amounted to $1.4 billion in cash.
According to representatives of Electronic Arts, the purchase of Playdemic is part of a mobile growth strategy that aims to launch games that are ready to offer a new experience to the publisher’s audience. The joint plans include the creation of clash games, which Playdemic specializes in, within the framework of other publisher brands.
WarnerMedia explains the sale of the asset by the desire to focus on creating projects based on the Warner Bros. franchises. A game about golf against the background of gloomy projects about Batman really stood out in the company’s portfolio before.
The press release emphasizes that the rest of the Warner Bros. game portfolio. It is already part of another deal — the merger of WarnerMedia and Discovery — and will become part of this media holding as soon as the transition period ends.
Playdemic is a British one-hit studio. She produced games in the spirit of Clash Royale, farms, and various strategies, but she was able to achieve success only with Golf Clash, which was launched in 2017. According to official data, the number of installations of the game has reached 80 million. As for revenue, AppMagic reports that the total box office of the game is about $ 600 million. The game still consistently earns $12 million a month.
Golf Clash Sales DynamicsBy the way, a detailed deconstruction of the game was published on our pages.
You can find it here.