Almost a third of gamers have a subscription to platforms with games. Moreover, 80% of them would like to use several subscription services at once. Such data was shared in a recent report by Simon-Kucher & Partners.

The survey was attended by 13 thousand people from 17 countries in the period from May to June this year.

The main thing from the study:

  • only 20% of American players are interested in subscription services. Most of the active users of such platforms live in India and Indonesia;
  • the vast majority of those who already have a subscription would like to get a few more — 71%. And 9% of them have already registered at least one more service;
  • the quality of games is the primary motive for buying a subscription. But gamers call the price, quantity and variety of games no less important reasons.;
  • However, the price is also among the reasons why some players are not ready to subscribe in principle. Another important factor for them is the desire to own the game, not rent it.

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