“They spent too much on acquiring users,” said analyst Michael Patcher in connection with the dismissal of Dan Porter as chief executive of Zynga New York.
As Jeffrey Grubb of GamesBeat writes, “often spending money in a mobile game makes it easier. However, this principle does not preserve justice for those publishers who intend to win the mobile race by spending money on users.”
Dan PorterThis did not help Dan Porter, who was removed from the post of executive director of Zynga New York yesterday.
His place was taken by Sean Kelly, who previously led the development of CityVille.
Recall that a year ago, OMGPOP, where Porter was the executive director, was bought by Zynga for $ 210 million. Then this takeover created a sensation. The game Draw Something from OMGPOP “was on the wave”, it was predicted the success of Angry Birds. There were people who thought that Porter was cheap.
However, almost immediately after the deal, the popularity of the game went down. If before it the DAU of the project was 13 million people, now this figure has fallen below the mark of 1 million users.
So there is nothing surprising in the fact that Porter’s post went to a new person, Wedbush analyst Michael Patcher (Michael Pachter) believes: “they (apparently Porter’s team) spent too much on acquiring users.”
Porter was disposed of on the day of the release of Draw Something 2 on the Swedish market (like, a soft launch). The new version of the game is positioned by Zynga as an Instagram for drawings. Users can follow their friends as well as celebrities.