Yesterday we wrote that iTunes has learned to understand Yandex.Money. And we tried to understand whether the revenue of the Russian App Store will increase after that. Today we received an official comment from Yandex on this issue.
“We have restrictions on forecasts of financial indicators,” Asya Melkumova, a Yandex spokeswoman, told us in her letter.Moneys’. “We can only say that the service will definitely be in demand among people without bank cards (schoolchildren, students) and among those who give content as a gift to someone.”
She also noted that “12% of residents of cities with millions (a cross-section of users aged 18-45 years) pay for movies, music, software” through electronic money operators. And according to her forecasts, this figure will only grow over time.
Considering that in December 75% of the service “minus one share” was acquired by Sberbank for $ 60 million, in a prosperous future Yandex.No one doubts the money, but the question is about the impact of the possibility of acquiring PIN codes through Yandex.Unfortunately, money for App Store sales in Russia is still open.