India has long been considered one of the most promising markets in the gaming industry: not only is the number of active players growing in the country, but also the number of local development companies. Xsolla released its material in VentureBeat and showed the success of the Indian gaming market in numbers.
Photo — Team Vitality
Key points:
- India is in sixth place in the top ten largest gaming markets, surpassing countries such as Germany and France;in 2020, the Indian market earned $1 billion, in 2021 the market is estimated at $1.83 billion;
- it is predicted that by 2026 the figure will grow to $4 billion.;
- about 31% of India’s population plays online video games — that’s more than 400 million people;
- by 2025, the number of players may reach more than 600 million;
- India is in third place after China and Vietnam in terms of the number of hours per week spent in online games;
- at the moment, there are more than 400 local game studios operating in the country;
- Every month Indian users download more than 1 billion mobile apps;
- smartphone users make up 85% of the entire gaming market, PC fans (11%) and consoles (4%) are in second and third places;
- Western mobile games are popular without localization: features of a foreign culture and a foreign language are not a problem for Indians;
- one of the four factors of the growth of the gaming market in India is the rapid growth of the population;
- the second factor is the growth of real incomes of Indians who are ready to spend money on video games and other digital entertainment;
- the third is an increase in the number of smartphone users;
- the fourth is the introduction of online payment systems;
- conclusion: it is best for foreign developers to enter the Indian gaming market with mobile projects.