Western mobile publishers in search of new promising markets need to pay attention not to China, but to India. The Gamesindustry resource came to this conclusion after studying the issue.
Apple’s sales in India have crossed the $1 billion threshold. According to the authors of Gamesindustry, this is a clear sign that the region will soon be ready to displace China in the list of the most profitable mobile markets.
The point of view of the resource is confirmed by the figures. According to a study by the analytical company SuperData, over the past year, the volume of the mobile market in India has grown by 64% and reached $416 million. The Chinese mobile market is still much larger ($5.5 billion according to some estimates). However, the growth rate is comparable: China’s mobile market grew by 66% over the year.
The ARPU values in the two countries are next to each other. The average income per paying Chinese user is $13.10. In India, this figure is $13.07.
SuperData experts also believe that the Indian market makes the lack of major local players promising for a Western publisher. Tencent games occupy 25 positions in the Chinese top 100. There is still no company in India ready to become the undisputed market leader. Accordingly, the prizes (and revenue) so far go to Western titles.
“All aboard. The train called the “Indian Mobile Market” is ready to depart,” Atul Bagga, former Zynga CFO in Asia, comments on the situation in the region.
A source: http://www.gamesindustry.biz