While Alibaba is just about to launch its own messenger and conquer the Chinese mobile games market, Tencent continues to strengthen its position: Candy Crush Saga has been released today, supporting two of the company’s messengers at once – WeChat and QQ.
Candy Crush – became the first non-Chinese game on the WeChat gaming platform. So far, however, it is only in limited access in the AppGem app store, which also belongs to Tencent. You can download the game only if you have an invitation. Due to the fact that it is difficult to get it, the Chinese version of the “candy saga” is now full of negative reviews.
Be that as it may, there is hardly any doubt about the success of the game in the Chinese market. There are two reasons for this.
Firstly, out of the Top 10 grossing iPhone games, seven are published by Tencent. In other words, Candy Crush is in exactly the right hands.
Box Office Top 10 Chinese Apps Secondly, Western projects, as the experience of another major Chinese publisher, iDreamSky, has shown, with the right presentation, perfectly take root in the Celestial market.
Temple Run 2 alone has more than 50 million monthly active users in China, and Fruit Ninja has the same number.
As for the sites themselves – WeChat and QQ – the first MAU came close to 400 million, and the second had 798.2 million active accounts back in mid-2013 (although in the latter case it should be understood that this includes desktop users).
A source: http://www.techinasia.com/