We have collected the main digits of the number.
Unlike IT in general, the gaming industry is deprived of the close attention of business media. It is all the more pleasant that the main topic of the latest issue of the magazine “RosBusinessConsulting” was games. The journalists of the publication made ten materials about different aspects of the industry. Some of them are major reports with the participation of Russian teams. We have put together the main numbers of the number, which had not previously been in the media.
“Kefir of Director Pryakhin. Volgograd Studio conquers Russia, the world and the stratosphere”
One of the central articles of the issue is dedicated to the Kefir studio. From it you can find out that:
- in 2017, the company’s revenue amounted to $100 million;
- by the end of 2018, it will be less;
- today, 60-65% of revenue comes from Last Day on Earth: Survival. The earnings of the latter for all time since the release in the summer of 2017, together with advertising, reached $ 150 million. According to the official position of the company, the game earns $ 4-5 million a month, and its audience is 83 million people;
- Recently, the company bought a building for a new office in Volgograd for 260 million rubles. Its area will be 4.2 thousand sq.m.;
- games are not the only business of the founder of Kefir Andrey Pryakhin. He also rents out real estate in Russia and Europe (a total of 247 thousand sq.m.).
At the same time, the interesting facts of the article are not only related to the company. It also gives a figure on the size of the Russian mobile games market. Newzoo told RBC that in 2018, the Russian mobile games market will reach $635 million. A very bold figure, considering that Mail.Ru The Group estimated the volume of the Russian mobile games market last year at 20.3 billion rubles, and its annual dynamics at 24%.
Last Day on Earth: Survival”Under the wing of the corporation”
Another major publication is dedicated to Pixonic. There are few new, previously unknown figures in the article. However, there are unexpected facts.
- Pixonic’s first mobile project — a simulator of life on a desert island Robinson — fed the development of War Robots for two and a half years.
- If War Robots had not fired, the company would most likely have ceased to exist.
- Pixonic achieved financial stability when War Robots started earning $5 million a month. After that, they began to give 40% of the project’s profit to marketing, not 60%.
- Studio sale to a giant Mail.Ru The Group was very profitable for the co-owners. For example, the AddVenture II fund, which invested $100 thousand in Pixonic in 2009, “left” the company with $8.5 million on hand.
- Today, Pixonic employs 240 employees.
- American users bring 40% of the studio’s revenue, and Japanese users bring 17%.
War Robots”AAA-class contractor”
The material about the history of St. Petersburg Sperasoft, which outsources for Electronic Arts and Ubisoft, is quite small. The main thing in it is the final paragraph, in which it is reported that at the end of last year, the Russian LLC was in the red.
- In 2017, the revenue of LLC “Sperasoft Studio” amounted to 820 million rubles. with a loss of 26.8 million .
- According to the results of the first nine months of 2018 , the studio earned 719 million rubles . Its profit amounted to 14.6 million rubles.
Sperasoft was involved in the work on Assassin’s Creed Origins”A big dream.
Will Mundfish be able to make Atomic Heart a global franchise”
The Moscow Mundfish, which in May of this year announced with fanfare a retrofuturistic shooter in the Soviet Atomic Heart style, cannot be called very public. However, in an interview with RBC, the founders of the studio said that:
- they plan to spend several million dollars on the development.
- the expected sales of Atomic Heart in the first year is one million copies.
The authors of the material also found out that 50.5% of the company belongs to Tatiana Korchagina, whose husband, Sergey, owns Mima—Milk, one of the largest dairy enterprises in Altai.
Mundfish”Profession is a streamer.
How to earn hundreds of thousands of rubles a month on game broadcasts”
One of the most voluminous and interesting materials of the latest issue is dedicated to streamers. RBC interviewed three popular influencers (MakataO, Gnumme and Olyashaa). The article reveals not only their earnings (estimated in the case of MakataO), but also which of the earning channels generates the greatest profit for them.
- The earnings of a MakataO player specializing in PUBG are about 230 thousand rubles per month. 95% of this money is brought, according to him, by user donations (donations). MakataO has almost 170 thousand subscribers on Twitch.
- Gnumme, who started with Heartstone streams, has earnings ranging from 250-500 thousand rubles. (the blogger himself talks about the amount in the region of 100 thousand rubles — 1 million rubles). He has four monetization channels working at once, since Gnumme strives to avoid a strong attachment to donations. The streamer has 263 thousand subscribers on Twitch.
- Olyashaa specializes not in game shows, but in talk shows. According to her, her monthly earnings are 100-250 thousand rubles. A third of them are donations, about 50% comes from paid subscriptions and advertising on Twitch, advertisers are responsible for only 10% of its revenue. Olyashaa has more than 470 thousand subscribers on Twitch.
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In addition to the mentioned publications, the latest issue also tells about the Fortnite phenomenon, shares the history of Star Citizen and figures on Red Dead Redemption 2.
From December 24, the magazine can be purchased at newsstands. After some time, the publications will appear on the official website of RosBusinessConsulting.