Niantic has acquired London-based startup Sensible Object. His team specializes in creating AR titles and linking them to physical objects.
The Sensible Object Command
The purchase amount of Sensible Object is not disclosed.
But some other details of the transaction are known, writes Gamesindustry.biz .
The staff of Sensible Object will form the core of the new Niantic London division. It will support the existing geolocation games of Niantic, and in the future, the development of new ones. But the current Sensible Object projects will not close, but will continue to develop.
The opportunity to become a part of Niantic London is an honor for us. The view of Niantic CEO John Hanke and his team on the future of games is incredibly progressive and finds a deep response from us. We also want to build global communications, be pioneers of the market of new AR technologies and help people communicate and actively spend their leisure time outside the walls, in the real world.
Founder of Sensible Object
The Matrix Mill AI research team, bought by Niantic last year, will also become part of Niantic London.
Let’s add that Sensible Object is best known for the board game Beasts of Balance and its special companion application.
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