On August 16, a new three-in-a-row was released in China. It’s called Zootopia Dream Diaries. This is an interpretation of the Scapes series of the domestic Playrix. In the novelty, the user also plays match3 and equips the territory.
The project was developed by Tencent Games under the official Disney license, the receipt of which was announced in November last year. So far, the game is only available in China. Nothing is known about the plans for a worldwide release yet.
Zootopia Dream DiariesJudging by the available video, the project was developed primarily for the local market.
However, the rest of the project recognizes the legacy of three-in-a-row from Playrix. A large playing field where long chains form bonuses that differ from each other only by the area of the explosion. The meta is built around getting the currency spent on building buildings that open up new pieces of the plot.
Zootopia Dream Diaries
The high popularity of Disney in Asia, the marketing capabilities of Tencent itself and the proven core gameplay can ensure the success of the project.
But, again, its release in the West is still in question. Moreover, even in the case of high results in the native market, this may not happen.
There are two reasons for this.
First. Chinese local blockbusters rarely become successful in the Western market. For example, Arena of Valor in the United States has not achieved high commercial performance, although it earns in China amounts that allow it to be called the most earning mobile game in the world.
The second. In its current form, Zootopia Dream Diaries will require significant adaptation to the Western market. Casual players in the same Europe are not used to the practices that are commonplace for the Chinese. Alteration and adaptation to the Western market is a rare thing on the market.
By the way, as some experts of the Chinese market say, the Chinese themselves are omnivorous as consumers and normally perceive unadapted projects.
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