One of the most profitable mobile games in the world – Honor of Kings – began to be released on Western markets.
Honor of Kings has been among the top ten most profitable global games by total revenue from the App Store and Google Play since October last year.
Until April of this year, the game was presented only in China, South Korea, Thailand, Taiwan and Vietnam. Thanks to the income in these markets, Honor of Kings, according to App Annie, reached the third place in the world in terms of earnings in the mobile gaming market by March.
In April, the preliminary launch of the game in Western markets began, a conditional softlonch, within which the game was released, including in the UK, Turkey, Finland, Poland and nine other regions.
Here, Honor of Kings, which occupies the first places in Asia, does not yet show high positions. For example, in the UK, the highest position of the game in the box office top games is 280. The point, perhaps, is that so far we are talking only about testing and adapting the project without full-fledged promotion.
Honor of Kings is published in the West under the name Strike of Kings. This is a Tencent project, which is a mobile MOBA. The first release of the game took place in China back in October 2015. The DAU of games for January of this year was 50 million.
Sources: App Annie, Pocket Gamer