Supercell has started to promote merchandising in its games

Clash Royale and Clash of Clans users received an alert in the games. It not only informs about the start of global sales, but also encourages you to enter the Supercell digital merchandising store.

Notification in Clash of Clans
The website with the possibility of pre-ordering items based on the games of the Finnish company was launched back in March of this year.

But then only residents of the USA and Canada could submit an application. The deliveries themselves started in May.

Now the list of countries to which Supercell sends figurines, T-shirts and plush toys has increased by 58 positions, including Ukraine, Moldova and the Baltic states. Russia is not on the list.

Notification in Clash Royale
Today, merchandising based on the popular mobile game is not uncommon.

However, its advertising directly in the application is a rarer case. The question is how much Supercell will be able to get, if not in general from the market, then as a result of these alerts.

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• Supercell has opened a digital merchandising store for its gamesDisney Crossy Road will have its own merchandise