The head of the streaming division of the publisher Devolver Digital, JM Specht, explained how a game project can benefit from streams and letsplays.
Specht believes that streaming can become a reliable and free way to promote the game to a large audience.
This not only presents the project to a lot of viewers, but also allows you to find out the opinion of fans about the strengths and weaknesses of the new game first-hand: in the streams you can see unusual situations, original passing options and the reaction of players to the decisions of game designers.
Head of the streaming division of the publisher Devolver Digital
In addition to free promotion, watching streams and letsplays gives game creators a powerful emotional return. Devolver Digital and its affiliated development teams often watch live broadcasts of their games and answer questions in the chat.
Earlier, the author of Monkey Island Ron Gilbert spoke about the benefits of streams for the promotion of games.
Source: Gamasutra