Today, the market of mobile hardcore games in Malaysia, Thailand, Indonesia, Vietnam and the Philippines resembles the Chinese one in 2011, said the CEO of the Chinese company iAppPay, Ki Uyukun (Qiu Yuekun) at Mobile Game Asia 2014.
All of these markets are growing rapidly in volume. This is due, first of all, to an increase in the level of penetration of bank cards, which replace similar payment methods. The second driver, of course, is the mobile infrastructure, which, according to Ki, has already overtaken the Chinese in quality.
How serious and interesting is this region?
We are at App2Top.ru we suggest starting from the population. In total, more than 536 million people live in the five above-mentioned countries.
- Malaysia – about 29 million;
- Thailand – 70 million;
- Indonesia – 249 million;
- Vietnam – 92 million;
- Philippines – 96 million
Malaysia’s box office hits include Tower of Saviors and Clash of Clans.
Tower of Saviors – a popular clone of Puzzle & DragonsIn Thailand, the main hit now is Let’s Get Rich from LINE.
Let’s Get Rich – Free-2-play monopoloniaIn Indonesia, not only Supercell games are among the hits, but also Summoners War: Sky Arena.
Summoners War: Sky Arena – this butler is popular not only in the EastIn the list of leaders for downloads in Vietnam – BắT chữ.
However, the rest of the tops are not much different from similar ones.
BắT chữ – word gameIn the Philippines, Hidden Secret Passages: Hidden Objects and Piano Tiles are among the leaders.
Hidden Secret Passages we ourselves did not expect to see in the topsIt may be premature to draw any conclusion, but it seems to us that these markets can be “taken into circulation” at the moment if projects are translated into local languages.
There are very few such games in these regions now.
A source: http://www.gamesinasia.comPhoto: Flickr/Kenny (zoompict) Teo