The business processes of gaming and non-gaming companies differ dramatically, according to SuperData co-founder Joost van Dreunen. An analyst with twenty years of experience tells about this in the newly published book “One Up: Creativity, Competition, and the Global Business of Video Games”. The pages contain an empirical analysis of innovations and strategies in the video game industry, refutation of industry myths and hundreds of case studies.
Just van Dreunen. Source: Superjoost Blog
Just van Dreunen has repeatedly stated that he is going to write his own book about the video game business.
This fall, “One Up” finally went on sale.
Among other things , the analyst said:
- how strategic decisions can contribute to the success of the game, the company and the industry;
- how is the video game business similar to the game design process;
- what happens to intellectual property in games;
- what could be the behavioral models of the next generation companies.
The author relies on research by 200 gaming companies, including Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent and Valve.
You can buy “One Up: Creativity, Competition, and the Global Business of Video Games” in two versions: a digital version (for $18.78) and a hardcover paper book (for $29.95).
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- Co-founder of SuperData: the gaming industry itself is to blame for high deductions to stores
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