The publisher of Walking Dead: Road to Survival raised $100 million for future acquisitions and investments in game studios and new IP.
Last year, California-based Scopely has already raised $60 million in an investment round. Now the company is estimated at $ 700 million, the audience of its products exceeds 165 million users.
The executive director of Scopley, Walter Driver, said that the company aims to become not just a major publisher of games. She presents herself to investors as the future “Netflix of the digital entertainment industry.”
According to the Driver, Scopley attracted some Hollywood representatives as investors due to the fact that the company’s highest-grossing titles earn more per user than traditional films and TV shows. For example, if Netflix has a standard monthly subscription of $10.99 per person, then the average check of a player in Walking Dead: Road to Survival is $125 per month.
It is not yet known what specific purchases Scopely plans to make, but we can expect that it will be about popular licenses. In addition to the Walking Dead franchise, among the most successful titles of the company are already listed based on the television shows WWE: Champions and Wheel of Fortune Free Play.
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