In 2014, the Russian mobile gaming market grew by 68%. Its volume at the end of last year amounted to 8.8 billion rubles, – reports Mail.Ru Group.
In just four years, the volume of this market has grown by more than 17 times.
Further growth of the mobile market in Russia will be just as active, – says Vasily Maguryan, Head of IT-Territory, studio Mail.Ru Group.
According to him, the main driver here will be “the arrival of strong game development teams from social networks and the launch of successful projects on mobile platforms.”
As noted in Mail.ru Group, based on data from Newzoo, 55% of mobile players in Russia are men. However, their share decreased by 3% compared to last year.
The predominant proportion of gamers are people from 21 to 35 years old. There are 48% of them. But gamers from 10 to 20 years old and from 36 to 50 years old are almost an equal number: they have shares of 25% and 27%, respectively.
54% of Russian mobile players work full-time. The number of students among the players is 13%, housewives – 7%.
update:
To our question about how the turnover was calculated, the representative Mail.Ru The Group noted that it was calculated based on the monthly average exchange rate of the dollar against the ruble at the rate of the Central Bank for the corresponding period.
A source: corp.mail.ru