Battlestate Games ignite on Twitch. Their hardcore shooter Escape From Tarkov, still in closed beta, last weekend entered the top five games with the largest number of viewers on the platform, overtaking PUBG and Overwatch.
The audience of its viewers on Sunday was 47 thousand. For comparison, on that day DOTA 2 had 77 thousand, and PUBG had 44 thousand. On weekdays, the project lost most of the audience, but at the time of writing (January 10) it was still in the top twenty projects in terms of views, being on a par with Fortnite – more than 10 thousand viewers.
“Such a level of attention to our project is a great honor and a great responsibility, and we are very grateful for all the positive feedback,” he said App2Top.ru Nikita Buyanov, who heads the development.
The team explains the high number of viewers of the project at the stage of active development by spot work with streamers. Since December 2016, the developers of Escape From Tarkov have been distributing keys to top influencers piece by piece. This made it possible to steadily increase the audience from the very announcement of the project. At the same time, many Russian streamers with an audience of millions supported the game from the very beginning, making videos on their channels.
Escape From Tarkov
The peak of indicators last Sunday was made possible thanks to the recent involvement of five popular streamers in the project.
In particular, Sacriel and Anthony_Kongphan. The first has 470 thousand subscribers, the second has 350 thousand.
According to the project’s marketer, they were among the first to receive the keys, but they needed proof of the seriousness of the project in order to seriously take up the game. It took about a year to work with them.
The New Year’s promotion, which allowed to purchase the game at a 25% discount, and also gave temporary free access to the product to its subscribers, also played a role, but its indicators, according to the developers, are incomparable with those that give streams of popular users.
Escape From Tarkov
Escape From Tarkov is a role-playing MMO shooter in a realistic setting of the St. Petersburg team Battlestate Games.
A source: Battlestate Games