We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Salah Sivushkov, Director of Business Development at Axlebolt.
How did 2021 go for the company?
2021, despite the situation in the world, can be called a success for us.
More than that. This is the best year in the history of the company in many respects. For example, by cash register (we are among the top 5 most earning Cypriot publishers according to AppMagic), as well as by the number of open and, more importantly, closed vacancies.
If we talk about our flagship Standoff 2, then this year it broke records for daily, weekly and monthly online several times. This was also due to new features. The most popular of the new products are the 2×2 competitive mode and voice chat.
I also want to note the development of our YouTube channel, whose audience has reached 760 thousand subscribers. We make the videos for him ourselves. And this year the level of our production has grown a lot. By the way, the trailer, timed to coincide with the release of the third season, collected 8 million views on the channel.
Important: there would be no new cool content, no growth in performance without a cool team that is constantly developing. Thank her!
What event or trend of 2021 do you consider central within your niche?
Shooters are an adult genre that appeared simultaneously with video games. Reinventing something in it is a difficult task. Plus, not everyone is striving for this. Therefore, it is difficult to talk about any trends related to it. I will only note that, judging by the system of specialists introduced in Battlefield 2042, the trend for unique characters continues in shooters.
Of the general industrial events, I will note the appearance of Arcane. Now I’m waiting for the launch of TV series on other major IP. I would love to watch a romcom or something in the style of 1+1 (The Intouchables) with Austin.
What will be the stake in the development of the company in 2022?
The bet will still be placed on Standoff 2. We have big plans for the project (and a lot of ideas, for example, to prepare a client-server for it). We are sure that the game can get even better. There are new IP addresses in development, but we will tell you about them when the time comes.
From the interesting: we have almost completed the repair in our Kazan office (and we plan to finish it just in the 22nd). Two floors of modern design and maximum comfort. I am happy to write about him, because it turns out great! We will also have our own motion capture studio and our own recording studio there.