The unexpected is near. Chinese users don’t like mobile online games.
The Chinese publisher RenRen Games together with the monetization platform Ader conducted a survey among Chinese mobile Internet users aged 15-64 years. They were asked about what they usually do with their mobile device when connected to the network.
It turned out the following:
- 70% – use messengers
- 60% – read the news
- 56% – listen to music
- 40% – visit/write blogs
- 31% – play
Looking at these figures, you might think that China does not like games. However, this is not the case. To make sure of this, it is enough to look at another questionnaire, which dealt directly with the use of gaming applications, and not projects that constantly require a network connection.
The bottom line is that, according to the study, 65% of respondents launch gaming applications on mobile devices.
The reason for such a big difference, according to our colleague with Pocket Gamer John Jordan, lies in the fact that Chinese users still prefer not to sit constantly in online gaming projects, fearing high costs (as you know, online games are constantly pumping up something, controlling traffic by playing them, quite difficult).
But those projects that do not require a permanent Internet connection, but if available, are revealed to gamers from a new side (most runners, match-3 from King, builders from Game Insight, etc.) only benefit. They get both the audience that is interested in the Web, and the one that does not need it at the moment.
Source: pocketgamer.biz