The commercial for the mobile version of the Hearthstone game will be played during the final games of the National Hockey League and the National Basketball Association.
The forty-second video was made specifically for broadcasts during matches. A game session in Hearthstone is shown as a sporting event.
The authors of Clash of Clans, Game of War and Heroes Charge were the first to resort to advertising at sporting events. Videos of these games were shown at the 2015 Super Bowl held at the beginning of the year.
Editor’s note: Blizzard’s advertising campaign, it seems to us, has slightly different goals than that of Supercell and other giants of the mobile market. The fact is that the latter appear on the television screen at the moment when their product has “burned out” in the eyes of a wide mobile audience. Hearthstone does not look like a similar project for us yet.
Recall that Hearthstone: Heroes of Warcraft is an adaptation of the famous card game Magic: The Gathering for mobile devices. It was released in March last year on the iPad, appeared on smartphones in April this year. In May, it became known that the game has more than 30 million registered users. The game became the triple debut of Blizzard – the first card game, the first shareware project of the company, the first release for mobile devices.
A source: http://toucharcade.com
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