Rovio and GungHo have agreed on a big cross-promotion between Angry Birds Epic and Puzzle & Dragons.
According to the terms of the agreement, the characters of the Finnish game will appear in the Japanese butler. Users will fight them in a new dungeon, and will also be able to collect a “bird” deck. The promotion will last from October 20 to November 2.
Rovio, in turn, has committed to launch a new level for Angry Birds Epic in the Puzzle & Dragons setting, where players will meet the most famous monsters of the Japanese game.
The upcoming promotion is quite standard for Puzzle & Dragons, where DC and Evangelion characters have already appeared. Initially, such a collaboration was used to attract new players and return old ones to the game. Today, it is also a marketing tool for GungHo. The appearance of characters unknown in the Land of the Rising Sun of the Puzzle & Dragons game, in theory, increases the downloads of the first.
For Rovio, such an advertising campaign is also not new. But usually Finns work on a slightly larger scale. Previously, they launched Angry Birds Rio, and very soon they plan to release Angry Birds about the American football club Philadelphia Eagles.
By the way, after a cross-promotion between Clash of Clans and Puzzle & Dragons in the summer of 2013, GungHo acquired 51% of Supercell.
A source: http://www.pocketgamer.bizRovio Entertainment Ltd.
or Rovio is a Finnish computer game developer. The company has been in existence since 2003. It first appeared on the market as a mobile game development studio Relude, in 2005 it was renamed Rovio. It is best known for the Angry Birds game franchise.GungHo – (also known as GungHo Online Entertainment) is a Japanese gaming company founded in 1998 by one of the largest Japanese telecommunications companies SoftBank and retailer onSale Inc.
Prior to the release of Puzzle & Dragons, it was mainly known for hosting Ragnarok Online servers.