It took more than 500 days for Clash of Clans to earn $600 million. Pokémon GO scored this amount in less than 100 days.
But this is not the only worthwhile achievement of the game about Pikachu,” App Annie writes in its report on the results of the mobile market for the third quarter.
Analysts also note that Pokémon GO has become a product that has not cannibalized on other games and applications (in terms of time spent). Because of the project, players did not spend less time on other products, but devoted more time to interacting with their gadgets.
Based on the data that “in the first three months after the release of Pokémon GO, 45% of the total time spent in the top 20 games in the United States accounted for,” we can conclude that the time spent working with the device has grown significantly among users.
Pokémon GO was also the only game in the third quarter of this year that entered the Top 5 apps “by time spent on Android smartphones in the USA”, being next door to Facebook, Chrome and YouTube.
We, in turn, note that most likely, the market will no longer see comparable success in the niche created by Pokémon GO. So today the main question is whether Nintendo itself will be able to repeat it thanks to the release of Super Mario Run, which is more traditional in terms of gameplay.
Source: App Annie