The Russian market can generate a solid increase in installations in a short time. A striking example is a new game based on the My Talking Tom franchise. In Russia alone, it collected almost 3 million installations in a day. This is a third of all the starting world installations of the game.

According to the analytical service App Annie, on June 12, My Talking Tom Friends appeared in mobile markets. This sim is about the life of all the characters of the brand under the roof of one house. On the first day, it was downloaded 9.5 million times.

As we have already noted, most of them fell on the Russian market. Brazil is in second place, and then, with a solid lag, the United States and Mexico, whose downloads almost reached 1 million.

Before the launch of My Talking Tom Friends, the total downloads of the entire series of games published by Outfit7 were 13 billion, and MAU was a staggering 410 million (of the mentioned downloads, 800 million were for the original title My Talking Tom, whose MAU is 24 million).

One of Outfit7’s promotion channels today is not only cross-advertising, but also the brand’s YouTube channel. It has 51 million subscribers, and the total views of videos on it reach 65 billion.

Outfit7 Studio was founded in Slovenia. However, today its head office is located in Cyprus. In 2017, it was acquired by a Chinese company Zhejiang Jinke, engaged in both Internet technologies and the sale of chemical materials.

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