The provider of Tilting Point has launched a fund that will invest in advertising campaigns for mobile games by indie developers.
Leo’s Fortune is one of the main successes of Tilting PointIt’s called the Game Alliance Foundation.
Its goal is personalized assistance in scaling traffic purchases to those teams that have developed a game and want to publish it themselves, but do not have the funds to advertise it.
The fund plans to invest money in those projects that have already entered the world market and show promising results [apparently, we are talking about a positive ROI when purchasing traffic, – editor’s note]. The initial size of the Game Alliance fund was $12 million.
Eleven projects in which Game Alliance has invested are now assigned to its account. In 2013, Tilting Point stated that it would invest $40 million in indie developers’ mobile games by 2016.
Source: Tilting Point