The founder of NaturalMotion, Torsten Reil, believes that the main thing in managing a studio is understanding when a project needs to be closed and when to develop further.
In his opinion, development should be able to stop at an early stage, and in the development process, and even before the release. In an interview with Gamesindustry.biz Torsten admits that his company closed the project after the release, when it was at the stage of a “soft” launch.
However, before that, it is important to determine what exactly influences the decisions on closure. Difficulties in implementation? Then you need to gain strength and “saw” the game further.
But if there is a feeling that the game is no good – it’s time to close it. And such feelings are not born in the marketing department, they are born in the soul of the one who heads the development.
CSR – one of the main IP companies”I believe in the power of premonition.
If your neural network, after analyzing a ton of information, makes some kind of decision that you cannot rationalize, this does not mean that the decision is irrational,” Torsten comments on this approach.
The baggage of closed projects speaks about the ability to take risks, develop and try new things, and if something did not work out, you need to let it go, correctly present the solution to the team and move on.
Creator of endorphin and euphoria products used in the films “Troy”, “Poseidon”, The Getaway games, Tekken 5, Metal Gear Solid, Grand Theft Auto IV. NaturalMotion technologies are used by Sony, The Mill, Electronic Arts, Moving Picture Company, Konami, Capcom, Sega, THQ, Rockstar Games, Autodesk. Own projects — CSR Racing and Clumsy Ninja. In 2014, the studio was acquired by Zynga.