One of the largest Russian retailers of household appliances company “M.Video” told about the segmentation of the smartphone market in Russia following the results of the first quarter of 2013. There were some surprises.
The main thing that alerted us: the lack of growth in the share of the iPhone in the Russian market. As a year ago, the devices of this brand occupy 12%. The presence of smartphones based on Windows Phone has almost doubled – from 6% to 11%. Most likely, this happened at the expense of Nokia phone users who have updated their “fleet of devices”. Thanks to the expansion of the budget segment, Android has also significantly strengthened its position – 66% of the Russian market.
Full report-infographic just below:
