The new star of the American mobile sales chart is the hardcore strategy King of Avalon (FunPlus). The game has been ranked first in the US App Store box office chart since November 15.
The novelty is a clone of the game Game of War (MZ), which has been among the top ten most profitable mobile projects since at least the spring of 2014. In King of Avalon, a user rebuilds a medieval city, gathers an army, and joins alliances with other users. The game has a high entry threshold and a complex interface – both are standard for the genre.
King of Avalon was developed by King’s Group Studio, and published by the Chinese company FunPlus as part of the publishing program PublishingPlus. The special feature of the program is full financial support from concept to launch and global promotion. At the same time, the publisher receives 50% of the net income of the game.
The worldwide launch of King of Avalon took place in July. The project did not immediately hit the Top in the USA. It dropped 500-800 chart points several times before reaching number one.
In other regions, the project’s position in the cash top is lower. The strongest positions of King of Avalon, not counting America, are in Greece and Russia, where the game took 22nd and 28th place in the box office overall chart on November twenty-third, respectively.
FunPlus reported in July that it had signed an advertising contract with actor Kristian Nairn, who played Hodor in the HBO series Game of Thrones. It was planned that he would be the face of the game. There have been no commercials with his participation yet.
Source: App Annie, Pocket Gamer, TouchArcade, FunPlus