Recently, King has become more active. Not a week goes by without a reason to talk about the “candy” company. Tonight, for example, it became known that King is opening an office in Japan.
Candy Crush has never been the undisputed leader in Asian markets. In the free and cash top twenties, the game regularly shone, sometimes rose higher, periodically fell lower. Many of the company’s recent steps are aimed at scrapping this situation: six months ago, King began cooperation with the Korean KAKAO, last week it became known about the partnership of the British company with the Chinese giant Tencent. Japan was next in line.
The new studio is called King Japan and is based in Tokyo. It is planned that she will deal with the issues of localization and adaptation of projects for Japanese users. It is possible that in the future she will take up the creation of games for the local market. But it won’t happen soon. Now the company employs only three people, including its head Ken Edahiro, who previously held a responsible post in the studio gloops (the full list of their titles is here – http://gloops.com/en /), which was absorbed by Nexon in 2012.
According to Serkan Toto, the appearance of King Studio 10 (the company also has offices in San Francisco, Seoul, Stockholm, Malmo, Barcelona, Berlin, Malta and London) coincided with the launch of the next Candy Crush TV advertising campaign, followed by Apple’s feature.
A source: http://www.serkantoto.com
King, a company that started in the segment of casual and flash games for PC, thanks to the success of the Saga series projects on Facebook and mobile platforms, has turned into one of the most successful global game studios with a DAU of more than 90 million in a couple of years.