The total revenue from mobile games in 2014 will amount to $24 billion, most of this amount (about $ 14 billion) will be in the Far East and China, according to the latest report by Juniper Research.
We try to talk about the results of various studies as often as possible. But, unfortunately, many of these materials have almost no practical meaning and only entertain. Those that help to better understand the subject, to understand how the studied/interested object functions, unfortunately, do not appear so often even on our pages. Fortunately, the giant analytical review of Mobile & Handheld Games: Discover, Monetise, Advertise 2014-2019 from Juniper Research is one of these. In this article, we will go through only some of the figures published in the report. This is due to the fact that the original document is comprehensive (it affects almost all aspects of the mobile games industry) and pulls on a small book. For this reason, we strongly recommend reading the original research after reading the news.
Mobile Gaming market revenues (smartphones)By the end of this year, revenue from smartphone games will amount to $16.1 billion.
Moreover, most of the $10 billion will fall on Asia (Japan, China, South Korea, and so on).
Mobile Games market revenues (tablets)Games for “tablets” in 2014 will earn $ 3.6 billion.
It is curious that here the revenue from North America and Asia is quite comparable – $ 1.1 billion and $ 1.6 billion, respectively.
Mobile Gaming market revenues (regular phones)But the most interesting thing is that the market of mobile handsets also brings tangible revenues so far.
By the end of this year, its global revenue will be $ 1.1 billion.
Mobile gaming market revenues (portable consoles)Juniper Research analysts also talked about how much games for portable devices earn today.
In 2014, the turnover of this market will reach $3.2 billion.
In total, the mobile games market will earn $24.2 billion this year.
The number of active smartphones (installed base) this year will be about 1.9 billion, the number of active tablets will reach 430 million.
Also out of curiosity: the value chain, according to Juniper Research, used to look like this:
But since there is a shift to games-services today, the scheme has changed noticeably. Both IP work and marketing work in close conjunction with developers.
The report also contains information about the most popular genres, how much they earn, trends in mobile advertising, problems and specifics of the market, earnings of the largest companies and much more.
A source: http://www.juniperresearch.com