40% of American gamers didn’t spend a cent in 2013. The remaining 60% generated $20.5 billion per year or $16.46 per month for each paying player.
Newzoo continues to publish infographics on the game markets in the countries of the world. Yesterday, the turn came to the US market.
In terms of revenue, the American gaming market is in first place in the world. Americans spend the most in the world per year on iPad games. In terms of spending on iPhone games, they are in second place, and in third place in terms of spending on projects that extend to Google Play. As already mentioned, according to Newzoo, games in the United States generated $20.5 billion in total this year.
In total, there are 170 million gamers in the States. Only 60% of them pay (less than in China). Most of them play social games (141.6 million). They also like consoles (114.4 million), mobile gadgets (smartphones – 91.7 million and “tablets” – 49.5 million) and PC/MAC – 99.6 million.
There is an interesting fact about tablets: 7 out of 20 users using them use Kindle Fire.
A source: http://www.newzoo.com