The Latin American gaming market will earn about $4.1 billion in 2016. This is 20% more than a year earlier. 110 million gamers pay for games in this region.
This is reported by Newzoo in its latest report. The authors of the document note that the share of revenue from console gaming in Latin America in relation to PC and mobile is the largest among all emerging markets. It accounts for 32% of the total market. However, it is still not dominant. For PC and mobile shares — 34% each. Another thing is that the dynamics of the console games market in Latin America is ahead of the PC. If the annual revenue growth from PC games in Latin America is 6%, then for consoles – 9%. The growth rate of mobile is still out of competition — 56%.
The number of Internet users in the region is 371 million people. More than half — 51% — play games. Of these 188 million, 58% spend money on games. The average amount that the average paying player spends per year is $37.
Top Latin American Markets: Brazil, Mexico and Argentina. Despite one region, there is a difference between them, but the trends are common. For example, 70% of Brazilian gamers play on consoles, 39% of them spend money on games. In Argentina, 59% of gamers play on consoles, and 31% spend. The most popular console title in both countries is FIFA, but they differ somewhat in other preferences. Argentines love Call of Duty and Grand Theft Auto, and Brazilians love Assassin’s Creed and Super Mario, which is, by the way, the most popular franchise among women in Brazil.
Surprisingly, there is a difference not only in the preferences for titles, but also for consoles. In Argentina, the number of owners of Sony consoles prevails (and the share of owners of PS2 is greater than the share of PS4), while in Brazil, on the contrary, Xbox is preferred.
Anyway, Newzoo predicts that by 2020, revenues from the mobile games market in Latin America will be more than revenues from the PC and mobile market combined.
According to last year’s PricewaterhouseCoopers estimate, video game sales in the region totaled $1.86 billion in 2014. By 2019, the figure will reach $2.7 billion. 39% of the amount will fall on Brazil, 33% on Mexico.