The financial success of the paid Monument Valley can be repeated in China, according to iDreamSky, one of the largest publishers in the Chinese market.
“The downloads and purchases that flooded in after the release of the first expansion to the game in November 2014 demonstrate a huge interest in the product from a very wide audience, which we are sure we will repeat in China,” said Michael Chen, CEO of iDreamSky the other day.
He made such a loud statement in connection with the purchase of a license to publish the Android version of Monument Valley in China.
Against the background of the global dominance of the free-to-play monetization model, the “pirate” glory of the Middle State and the Android platform itself, such a step looks unexpected.
At the same time, iDreamSky, which successfully brought Subway Surfers, Temple Run 2 and Fruit Ninja to the Chinese market, is definitely not the company that idealizes the native market.
This is supported by the fact that the iOS version of the game earned about $700 thousand on Chinese users.
So the main question for us is: is Chen really going to publish Monument Valley on Android in its original form or distribute it in some other way?
What do you think about it?
Also on the topic:
- It has become easier for Chinese users to pay in the App StoreiDreamSky: Chinese games are about how to steal a vegetable from a friend
- A source:
DreamSky — in the west, the company is primarily known for successfully launching Temple Run 2, Subway Surfers and Fruit Ninja in China. All three games, according to Newzoo, were among the Top 20 most popular games in China in May 2014. The MAU of the company’s games in China is more than 100 million.