Higher School of Business Informatics (HSE) NIU VESH collected data on marketing indicators of various genres of mobile games and prepared a table with the results.
According to the HSE, mobile strategies had the highest ARPPU and CPI, and the largest retention of 7 and 28 days belongs to three-in-a-row puzzles.
All data is presented for the US market without separation on Google Play and App Store.
According to the compilers of the table, the data were taken from open sources, surveys of video game market experts and personal observations.
Also on the topic: