What genres are popular on smartphones and the web? How do teams monetize them? How quickly are these sectors developing? We asked these questions to major players in the mobile and web markets in Russia.
In January 2026, the RVI association published research on gaming in Russia. Surveys revealed that 75% of Russians over the age of 14 play video games, with a third of respondents playing almost daily.
However, this is not about the hardcore audience that keeps up with the latest releases, upgrades their hardware, and can discuss the ending of Pragmata. Seven out of ten Russians play on smartphones and tablets, and only four out of ten occasionally sit down at a PC.
The reason is not only that mobile and web games are usually more casual than PC projects. It is simply because people don't need an advanced graphics card and, in most cases, don't have to purchase the game. In the web environment, they can click an icon and, within moments, swap cubes or tend to a farm. If a project doesn’t catch their interest, within a couple of minutes, the user will open a new one. It's fast, convenient, and attracts millions of players. And where there's an audience, there will be growth in the niche.
50,000 Games and the Battle for Every Minute of Attention
