Gameloft will focus on in-game advertising

The decision is dictated by the fact that the financial results of the French company over the past 12 months have been “ambiguous” and “disappointing,” according to CEO Michel Guillemot.

“We expect that advertising will become a significant new business direction for us and will increase the shareholder value of the company in the long term,” said Guillemot.

 

 

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Guillemot noted that the company’s plans for 2015 will not be limited to the introduction of in-game advertising.

Gameloft is expected to launch about 20 new titles within a year.

Other materials on the topic:

• Gameloft Quarterly Sales fell by 10%Gameloft earned €227.3 million in 2014
• Gameloft is an international company that publishes and develops games.

Creates mainly projects for mobile phones and portable consoles. Author of the popular series Asphalt, Tom Clancy’s Splinter Cell, Gangstar, Dungeon Hunter and others. Founded in 1999 by the Guillemot brothers, founders and owners of Ubisoft.