The French game publisher plans to launch a number of exclusive products for the social platform Tango, which is going to spread its influence on the mobile market.
The successes of Kakao in South Korea and LINE in Japan could not go unnoticed. It was clear that sooner or later messengers-platforms that promote games and entertainment services – would also appear on Western markets. Tango is only the first news.
The strength of such platforms lies in the extremely high virality that they provide to their games. For example, in 9 months, 16 titles integrated with LINE have been downloaded more than 100 million times.
So there is nothing surprising in Gameloft’s desire to participate in cooperation with one of these platforms. Even if it is not yet as famous as its eastern alternatives.
The first exclusive Gameloft project integrated into Tango will be the bright arkanoid Candy Block Breaker for Tango for iOS. Another casual project is on the queue.