According to our colleagues from Techcrunch, Facebook is testing a new mobile game distribution system that will bring direct profit to the social network.
Already, Facebook is working with small independent studios, preferring them to such giants of the mobile games market as King and Supercell. The scheme is as follows: the social network is actively invested in mobile advertising of projects (and as we know, advertising banners lead directly to the application page in the store, so it turns out that Facebook is the publisher of applications) in exchange for a part of the developers’ profits. Moreover, first of all, the company relies on the “pure” distribution of games, i.e. it does not edit or finance the project.Flipping through his Facebook feed, he can now easily “run into” a game from Zuckerberg
Advertising remains the company’s main source of income for both the PC and mobile versions of the social network.
And yet Facebook has not yet begun to use the potential of its presence on mobile devices 100%. The mobile version is also made less profitable by a couple of giants Apple and Google, who control the two main stores of smartphone applications and receive a 30% commission from each transaction. Therefore, it is not surprising that Facebook launched an experimental edition of mobile games.
Recall that in the first quarter of 2013, Facebook earned an impressive $373 million on mobile advertising alone, which is almost 30% of the social giant’s total advertising revenue ($1.25 billion).
As a publisher, Facebook is going to focus on targeting. According to the same sources, the company does not intend to repeat the distribution scheme of games of the Asian social network and publisher Kakao, considering its advertising insufficiently targeted and too reminiscent of spam. Obviously, Facebook positions itself as a social network that pays great attention to the positive experience of its users.