The Asian hit of Disney and LINE has reached another round mark in downloads. One of the highest-grossing games of 2015 has 60 million installations.
For Disney, this is another proof that it has chosen the right strategy in the gaming market: not to develop and launch projects independently, but to give a license to use its trademarks to third-party companies.
This practice seriously reduces the risks. It is clear that it also affects potential revenues, but at the same time it allows you to be as mobile as possible in terms of launching or closing products.
The game has been gaining the last 20 million for more than a year. In February last year, the game had 40 million downloads. From July 2014 to March 2015, the game earned more than $300 million. By the end of 2015, the game, according to the analytical platform App Annie, entered the top ten highest-grossing projects on the mobile games market. The latter, by the way, according to Newzoo, will earn $36.9 billion this year.
We asked the person in charge of publishing games in Herocraft Sergey Kopov, who is well acquainted with the product, to comment on its success in the market.
Sergey Kopov, Head of Publishing at HeroCraftI attribute the success of Disney’s Tsum Tsum to three main factors.
Firstly, it is a brand. Disney characters are familiar to the widest possible audience. Almost all of them are represented in the game, even recent “Star Wars” characters. The mechanics of collecting work perfectly here – it’s both an interesting long-term goal and a tool for retaining players.
Secondly, the project is actively pushed by the LINE audience. The game has achieved the best performance in those countries in which this messenger is popular.
Competitive mechanics are well suited for this format of partnerships.
Thirdly, this is the root gameplay. Personally, I really like him. Here you need to circle the “tsums” of the same color as in Jelly Splash. Only here it is done for a while. Plus, the objects themselves in the game are piled up like balls in a box. In addition to various bonuses, the player can use the super power of the main tsum, which significantly improves his result.
In general, the game has something to stand out among the classic “three-in-a-row” titles. Despite the fact that not everyone likes to play for a while, it is obvious that such games have their own audience and competition in this niche is not so acute.
You can learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights St. Petersburg 2016, which will be held on June 28-29.