One of the main box office projects of recent times, the Finnish game Clash of Clans, turned one year old last Friday since its worldwide release. We decided to see what he had managed to achieve during this time.
The launch of Clash of Clans officially took place on August 2, 2012. Although the cash history of the project began a little earlier, after a soft release on June 14 on the Canadian App Store. The game started from the 272nd position in the free downloads chart, then, probably after buying traffic, it turned out to be in the top 30 in a couple of days, after which it fell just as rapidly below the 500th position, from where it did not rise until the world release.
Downloads across CanadaAnother interesting thing is that the project immediately showed its cash nature.
The drop in downloads did not affect sales. The game has been consistently in the box office top 50 for a month and a half. On September 19, she appeared for the first time in the box office two, where, in fact, she is still. By the way, after the worldwide release, the downloads of the project remained in the top 150 until the end of November, after which they went higher.
Grossing in CanadaThe development of events in other Western markets developed somewhat differently.
There was no strong drop in sales at the initial stage. The project quickly reached the top 150 downloads and was in the top ten for the second month. The same scenario was in Russia.
Grossing in RussiaThings were different in the East.
It took Clash of Clans six months to get into the top ten in China. The situation was even more complicated in the Land of the Rising Sun. Until the game was translated into Japanese, it hung in the top 100 for a year at relatively low positions. After that, I almost immediately found myself in the top ten.
How much Clash of Clans currently earns per day is a very difficult question. Before entering the Japanese market, the figure was already more than $ 1.5 million. Now, quite possibly, her earnings may even amount to $ 3 million. In Russia, the game, according to Distimo, receives about $7-8 thousand a day from the iPhone, and another $ 13-14 thousand from the iPad.
Data sources: App Annie, DestimoPhoto: Supercell