Zynga is constantly surrounded by a strange, near-scandalous fleur. The company, famous for being one of the first to earn seriously in the social games market, has been throwing “into the heat, then into the cold” for two years now.
A year ago, when Mark Pinkus left the post of CEO of his own company, giving Zynga into the hands of Don Mattrick, who had just resigned from Microsoft, many breathed a sigh of relief. They say, well, finally everything will get better in the company.
But after that, some of the internal studios (including OMGPOP) were closed almost immediately, which did not affect revenue. Recall that following the results of the first quarter of 2014, the company’s revenues fell by 36% compared to the first quarter of 2013, and sales continued to fall in the second quarter.
The latter caused another hysteria on the stock exchange, despite the fact that the company’s annual revenue, projected for this year, is fantastic for many $ 725 million.
The stock market did not want to listen to Don’s explanation, which explained the stagnation by a complete restructuring of the company. Recall that since the beginning of this year, the company has had a new head of the gaming division, a new art director, a new head of marketing and a new finance director.
What are we all leading up to?
Zynga now has a new vice director and general manager in one person. He became Pete Hawley, former CEO of Red Robot Labs (Friendly Fire), who also previously worked as head of production at Lionhead Studios (Fable) and executive director at Criterion (Burnout series).
Pete HawleyWill the new appointments help make Zynga a superstar of the mobile market?
It was founded in 2007. Osovny capital earned on Texas Hold’em Poker (now Zynga Poker). In 2008, she collected investments for $29 million, which allowed her to acquire MyMiniLife, at that moment, who had just finished the Farmville time manager. In 2011, Zynga successfully entered the IPO, raising more than $1 billion during the placement of shares. Then the company continued its policy of acquiring promising companies. This led to a severe drop in income. As a result, in the summer of 2014, the founder of the company, Mark Pincus, resigned as CEO, giving way to the former head of Microsoft’s entertainment division, Don Mattrick.