Two years after the release on iOS, Candy Crush Saga appeared on the Windows Phone Store.
2014 is hardly a good year for the Microsoft mobile platform. According to the results of the third quarter, the share of the company’s OS fell to 2.9%. In 2013, the company ended the same period with a 3.6% share.
However, this fall does not change the company’s policy, which has been carried out for about four years. That’s about how much Microsoft is trying to attract developers to develop apps and games for Windows Phone. Whether she succeeds is a moot point. Despite grants, big checks, promises to promote projects within the ecosystem, developers are still looking with great interest at the App Store and Google Play, whose tops are already success stories in themselves.
Against this background, it is very interesting how Microsoft convinced King to port Candy Crush Saga to Windows Phone? How much did she pay for it? Or was it a gesture of goodwill? Perhaps an attempt to reach a burnout audience?
Also on the topic:Microsoft: Windows Phone ARPU is closer to iOS than to Android
- King has suspended work on games for Windows Phone
- Game Insight:
- we have 5 million users on Windows 8 and Windows Phone 8source:
http://venturebeat.com/2014/12/11/windows-phone-gets-candy-crush-saga/photo:
Brendan McDermid/ReutersKing, a company that started in the segment of casual and flash games for PC, thanks to the success of the Saga series projects on Facebook and mobile platforms, has turned into one of the most successful global game studios with a DAU of more than 90 million in a couple of years.