Weekly expenses of players in Clash of Clans increased by 145%. All thanks to the introduction of the battle pass in the game. It was named Season Challenges.
The weekly revenue of the game in the App Store and Google Play after the introduction of the battle pass reached $27 million, according to Sensor Tower. For comparison: in the week preceding the battle pass, the mobile title from Supercell earned $11 million.
Season Challenges helped the seven-year-old Clash of Clans to top the top-grossing games in the Apple store. Already on the day of the launch of the new monetization mechanics, Clash of Clans entered the top five highest-grossing games on iOS in 46 countries. In the American App Store, the title was the first in terms of revenue for the first time since October 2017.
What is the battle pass?
Season Challenges includes a free “silver pass” (silver pass) and a “gold pass” for $5 per month (gold pass). Both give the player access to shooting galleries, which are filled when completing daily and monthly tasks. The player receives in-game rewards for advancing through the shooting galleries. Moreover, when buying a “golden pass”, the number of awards doubles and the rate of progression also increases.
You can read more about what battle passes are in the material App2Top.ru .
Clash of Clans was released in January 2014. For all time, she earned more than $ 5.5 billion. Its downloads have reached 600 million.
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