As a result of the third quarter, China became the largest market in the world in terms of earnings from the iOS mobile app store. In second place is the USA, in third — Japan,” App Annie reports in its latest report.
In terms of revenue from the games, China overtook the United States in the second quarter. Now it concerns the entire application market. China’s App Store revenues are 15% more than those of the United States.
Lexi Sidow
“If you are an app publisher or marketer, and China is still not a key market in your app development strategy, then now is the time to reconsider this approach,” Lexi Sydow, a leading market analyst at App Annie, comments on the event.
By total revenue and downloads of the leading app stores (App Store and Google Play) The USA is still the leader. Most likely, if App Annie had taken into account the income and downloads of numerous stores in the Middle Kingdom, the situation would have been different.
The United States is the only one of the top regions in terms of installations in which the share of downloads from platforms is almost equal. In most other countries, Google Play dominates the installations.
Japan and China are exceptions, here the App Store bypasses the official Android store by downloads. The prevalence of iOS downloads in China over Android is explained by the fact that Google Play does not fully function there.
The top five countries in terms of installations include countries such as India, Brazil and Russia. It is possible that in a year the country of the Taj Mahal will compete with China and the USA in terms of total downloads in mobile.
By revenue, the App Store dominates most markets. Approximately equal shares of earnings for both platforms in Japan. Google Play definitely prevails only in South Korea, where Apple products are traditionally not in such demand as Samsung and LG products.
In general, global downloads of Google Play are traditionally higher than those of the App Store, and the situation with global revenues is the opposite.
Source: App Annie