Facebook announced the introduction of a native share dialog for iOS applications. Do we expect an increase in virality in the mobile market?
There is nothing better in terms of promotion than word of mouth. You liked the game, you, when meeting with friends, told them about it. As a result, they also downloaded the project, and then told their friends about it, and it went. The Facebook status bar is something like this meeting. Friends recommend what to read, what to play, you look through this case and, as an option, also rummage.
That’s just until recently there was a problem that it was often difficult to report your activity in a particular application. It was necessary to additionally log in to Facebook already inside a third-party application. If developers wanted to increase the virality of their application, they developed their own share mechanism, spending their own resources and time on it, or resorted to the help of iOS 6 Share Sheet, limited in terms of functionality.
Now, thanks to the new mobile Share dialog from Facebook, this problem has been removed. You can share your fresh impressions about the game (and from the game) without additional registration on Facebook. It is enough to be logged in to the basic Facebook application.
Yes, like the Like button, the Share dialog can be easily embedded in any application (a couple of lines of code are enough). The new dialog supports Open Graph, local tagging, tagging friends, user privacy settings, deep links and much more.
More details here.
I wonder if virality will increase after that?