How big is the audience of casino games (poker, slots, bingo, and so on), as well as who and how actively pays in them in English-speaking countries, Newzoo company said in its latest report.
The largest audience of casino players is in the USA. Newzoo counted 73.9 million people. But the most interesting thing is different. Analysts claim that 52% of them are paying. Of these paying 2.6% are whales.
Number and distribution of casino players-games on social and mobile platforms (USA, UK, Australia)
23% percent of casino players in the USA are over 51 years old.
37% of the audience is between 35 and 50 years old. As for sexual segmentation, the shares are approximately equal here. Slightly more men – 55%.
Men also pay more actively (at least in the USA). There are more of them among those who pay a little, and average, large players (58% and 69%, respectively). It is curious, by the way, that those who pay a little less than the players who pay medium and large amounts.
Distribution of players by payments in the USA
Newzoo has also published a chart of the popularity of casino genres in the USA and the UK.
The most popular destinations in America are poker and slots, but in the Foggy Albion, Bingo enjoys a special love among players.
The most popular genres of casino games in the USA and the UK
How do players learn about new games?
In Australia, according to the Caesars Slots survey, the main source is advertising and search in app stores. 47% of players learn about new products thanks to them.
Sources of information about the gameSource: Newzoo