Women make up more than half of the number of consumers in the American gaming market,” SuperData Research, a gaming analytics service, found out.
During the study, it became known that women prefer RPG and PC games, including social ones. Men predominate among fans of MMO and first-person shooters.
The statistics were distributed as follows:
- of the total number of players – 57.8% women, 42.2% men;
- PC games, including social games – 50.1% of women, 49.9% of men;
- first-person shooters – 66% of men, 34% of women;
- RPG: 53.6% female, 46.5% male;
- casino/social games – 53.6% of women, 46.5% of men;
- mobile games – 57.8% of women, 42.2% of men;
- mobile casino: 55.3% women, 44.8% men;
- casino on a tablet: 59.5% women, 40.5% men;
- console games: 63% male, 37% female.
The data were obtained during the study of the American market of MMO games. The survey was conducted in 2014 among 1,000 respondents aged 18 and older. Such a study was carried out by the company for the first time, so there is no way to compare the statistics obtained with the data for the previous period of time.
A source: http://venturebeat.comOther materials on the topic: