EA has once again faced criticism of its microtransaction policy. An advertisement for FIFA 21 loot boxes appeared in the magazine of a children’s toy store, which directly talked about the need to open packs with football players.Attention to the problem was drawn by one of the Twitter users who published a photo of a page from the magazine of the British chain of toy stores Smyths Toys.
It was an advertisement for the Ultimate Team mode.
Put your two eyes ? on step two.#ThisIsntOK pic.twitter.com/IA6HRv2Elf
— FIFA21Mistakes (@AllFifaMistakes) September 26, 2020Critics were unhappy with the second point: “Use FIFA points to open packs.”
These points can be earned either by playing Ultimate Team and selling players’ cards, or by buying them for real money.
The post gained more than 3 thousand likes, and many agreed that it is unacceptable to advertise loot boxes to children. At the same time, another user attached a photo of a similar FIFA 20 advertisement and stated that EA has been promoting microtransactions among children’s audiences for years.
Been doing it for ages pic.twitter.com/mqzVXcGXaK
— Ben (@StoneoLFC) September 26, 2020
Normalization of in-game purchases among children is simply unethical.”
In the last fiscal year alone, he brought the company $1.5 billion. Despite the huge success, the company has often been criticized for the policy of microtransactions — especially when they give a real advantage in the game.
Earlier in Belgium, loot boxes were equated to gambling, and EA had to remove microtransactions from the local version of FIFA. In September last year, the UK also discussed the need to ban the sale of loot boxes to children.
- The European Union: to regulate loot boxes and other controversial game mechanics follows the law on consumer protectionESRB will start labeling games with loot boxes separately
- Australia may ban the sale of games with loot boxes to minors
- Is there any news?
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