While the console market is trying to adopt free-to-play practices in a flawed way by releasing DLC, mobile game updates not only remain free, but also turn into significant events.
At least, this can be said for sure in relation to Curse of Naxxramas – the first big update of the Hearthstone collectible card game.
Such attention is due not only to the success of the project, but, in many ways, Blizzard’s close work with the game community. Over the past month, the company has been telling Hearthstone fans details about the project, whetting their appetite.
The editors of the App Store, who drew an exclusive design of the page in the store for the project, also attach special importance to the game.
Source: http://toucharcade.com